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This post comes from Meike, a member of our event team.
BookPeople kicked off SXSW with two author events with outstanding material on leveraging social media engagement and other management information for the small business owner. If you weren’t able to make it to the events, here’s a quick rundown.
Rusty Shelton and Barbara Cave Henricks joined us with their new book, Mastering the New Media: Embrace the Micromedia Landscape. Shelton is the founder and CEO of Shelton Interactive, an award- winning digital marketing and PR agency. Henricks is founder and president of Cave Communications, which has led numerous large publicity campaigns. These two marketing and PR experts have provided a comprehensive yet concise guide that an individual or small business can use to leverage three crucial categories of media—earned, rented, and owned—to create “a positive feedback loop that will generate massive momentum and grow a large, loyal audience for…
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