This is a guest post written by Ruth-Anne Renaud who recently joined the team at World Bicycle Relief as director of global marketing. Her bio is located at the end of this post.
I distinctly remember the Christmas I received my first bike. It was sparkly blue, with a banana seat, training wheels and a basket. I knew it would take me everywhere once the snow melted. This fall, new memories have been imprinted on my heart on what it means to receive a bike.
Destination: Zambia, Africa. I had just started my new role as Director of Global Marketing at World Bicycle Relief (WBR) and I participated in one of our immersion trips called Africa Rides. Together with about a dozen supporters and partners – I spent a week learning how a bicycle can transform the lives of students, healthcare workers, entrepreneurs and their communities.
At the outset of the…
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