Lower Price Points: The Next Big Thing?

Fabulous post!

The Independent Bike Blog

usedbikejpgAre casual bike consumers being frightened away from bike shops because of sticker shock? Does the industry’s need to appeal to a wider range of people include offering good products for less?

A lot of independent dealers seem to think so, and many are taking steps to bring in more products that won’t scare people away. And while this may run counter to a basic business goal of achieving higher average ticket totals, many believe there is a downside to focusing only on those with a lot of money to spend.

While much of the evidence for a trend toward lower price points remains anecdotal, and average selling prices of new bikes continue to rise, after a tough 2013 a number of dealers are aggressively looking for options. A good case can also be made

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