A lot of independent dealers seem to think so, and many are taking steps to bring in more products that won’t scare people away. And while this may run counter to a basic business goal of achieving higher average ticket totals, many believe there is a downside to focusing only on those with a lot of money to spend.
While much of the evidence for a trend toward lower price points remains anecdotal, and average selling prices of new bikes continue to rise, after a tough 2013 a number of dealers are aggressively looking for options. A good case can also be made
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